Web mining is generally a data mining branch. Introducting Web mining I want to take one step back and present some thoughts about data mining.
Data mining or data exploration is set of techniques used to automatically discover non-trivial relations, patterns and schemes in large data collections. In other words, we are looking for deep-hidden knowlegde in very lagre datasets (in web mining case – the Internet), and we only accept automatic solutions. Why? For better understanding. Having the mechanism, we can ask much more difficult questions (comparing to i.e. sql).
At this point, we can say that web mining is data mining with the Internet as the dataset.
Let’s take a short look at the appliance of web mining:
- data classification (i.e. customers’ sentiment, reviews…)
- natural language processing (NLP, but don’t confuse with neuro-linguistic programming)
- www personalization
- knowledge management
wazniak.mimuw.edu.pl – data mining (.pps), wikipedia, Bing Liu – Web Mining 2005 Tutorial.